ZenParent’s Contributions to Digital India11 Jan 2016
Start-up India, Stand-up India’ campaign is aimed at promoting bank financing for start-up ventures and offer incentives to boost entrepreneurship and job creation. ZenParent has been built by Venture Factory, which is backed by Technovate, which is a DST approved TBI (Technology Business Incubator). A large percentage of the Digital India initiative is vernacular. The parenting and childcare segment in India is showing a keen interest in ZenParent’s work. ZenParent’s offerings are split across various categories that address parent-child relationships and common child-related issues. The audience they cater to is extremely diverse. 1.2 million mothers across Tier 2 & Tier 3 cities have been educated about modern day parenting in the last 6 months. ZenParent is currently focusing on the vernacular audience and aims to become a vehicle through which the Digital India initiative is becoming a success. ZenParent is focusing on the all round 360-degree development of children by partnering with Midsera, Radhika, and Miranda banks to cover all issues such as self-esteem and learning disability.
ZenParent also takes into account the resources and support that new mothers need. For mothers, ZenParent has mother-toddler programs and online child development modules, so that they are better equipped to deal with the difficulties that they may face in raising children in a fast paced environment in the age of technological advancement. ZenParent goes beyond just providing content driven resources. It solves real life problems for parents. This has been achieved by tie-ups with leading children’s brands to enable child safety through technology. ZenParent has recently tied-up with Wildcraft to build a child safety device.
ZenParent has gained massive traction since its inception and has made a name for itself in both the online and offline parenting community as becoming the go-to parenting resource. Looking at the highly engagement audiences and the ability of ZenParent to be a valuable influencer, many leading kids brands, investors and companies in the parenting space are showing great interest in ZenParent, and helping it realize its vision.